What is the driving force behind the popularity of cloud services? Why is it that service users in business are increasingly turning to the cloud to solve their IT problems and create new opportunities?
This is the second in our two-part series counting down the top reasons why cloud services are increasing in popularity with business customers like yours. It is based on a recent Datamation survey of business decision makers and IT executives on what they feel the cloud offers, and the advantages it has over more traditional business IT solutions.
Read closely, because this information could seriously boost your sales if used properly, and these are the big five.
On the cloud, businesses can be sure that they are always running on cutting-edge software and hardware, as long as they are with a reliable service provider.
There are no update cycles and upgrading often takes up no company time and can feel seamless, leaving the end customer to enjoy the best in consistent efficiency and usability.
This is a particularly big one for the SMEs that form the most profitable part of our partners’ customer base. As end user companies grow, their cloud services can match this growth easily and cheaply without the need for any new infrastructure investment or installation.
Because GoCloud charges a straightforward price per desktop, our partners can offer all business sizes equally good value.
Reduced overheads are always going to be a huge selling point. If you can help a business to save money, that is often the end of the pitch and the start of the deal.
Fortunately, economies of scale and simple technological advancement means that cloud services like GoCloud can cheapen IT solutions for a wide range of businesses, even while offering a straightforwardly better service.
Because businesses with cloud systems can externalise the operation of a lot of their base level IT processes, their IT staff are freed up to focus on more mission critical projects. This means handling new clients, expanding the range of services or working on R&D, all of which result in a faster company expansion.
It’s a cliché, but companies benefiting from cloud services often feel like they are a step ahead. In fact, this is so true that reduced IT staff burden was the top in one of the two polls that Datamation conducted, with 61% of respondents valuing it.
For the majority of organisations, the most important benefit of the cloud is that it speeds up their own IT processes, like deploying new infrastructure and developing new applications. This ability to effectively develop, adapt and lead the market is a huge advantage that needs to be outlined to any prospective GoCloud customers.
What's more, this advantage is so powerful that 51% of respondents went a step further and said they have experienced faster time-to-market as a result of the cloud.
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