10 Reasons for the Popularity of Cloud Services – Part 1

An October 2017 report from Synergy Research concluded that the cloud computing market is currently growing 40% year on year. Meanwhile, business advisory company Gartner has predicted that the total value of the public cloud market will likely be $246.8 billion by the end 2017, rising to $383.4 billion by 2020. By 2019, more than 30% of the 100 largest vendors' new software investments will have shifted from cloud-first to cloud-only. 

This all equates to a seismic change in the IT sector, with cloud services and sales companies benefiting hugely. 

So what is the driving force behind the popularity of cloud services? Why is it that cloud service users in business are increasingly turning to the cloud to solve their IT problems and create new opportunities? 

As these types of companies are the prospective clients of GoCloud’s partners, we thought it was about time to look into the matter. This is our two-part countdown of the top ten results. Read closely, because this information could seriously boost your sales if used properly.

10. Location independence

Most businesses are well into their shift away from the cliched 9 to 5 office model where everybody sits next to each other in a room or set of cubicles. The cloud computing model and most of the services related to it synchronise perfectly with this move, allowing employees to work from home or access their essential information from meetings, conventions and sales clients' sites as if they were at their own desk.

9. Agility

Darwin once said It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change. Fittingly, this was actually an adaptation of Darwin’s quote, but it still rings just as true for business as for biology. 

As markets and circumstances evolve, the businesses that perform best are often those that are most able to adapt, and their IT infrastructures must adapt with them. Fortunately, cloud services, including GoCloud's hosted desktops, are incredibly adaptable on a specific and general level.

8. Performance

Not everything changes. Performance has always been a big selling point for IT products and services and it still is. 38% of survey respondents pointed to better performance as the reason for choosing cloud solutions over others. Put simply, because cloud solutions link the client company direct to a service specialist, they are able to leverage all their capabilities, many of which wouldn’t be available otherwise.

7. Availability

Businesses hate downtime and cloud outages are very rare. While some in-house IT infrastructures may fail weekly, more professional single server networks still fail often.

Cloud infrastructures, on the other have, have incredibly high availability. Again, this is down to the fact that they are handled by a specialist company whose reputation depends on their uptime.

6. More operational expenditures, less capital expenditures

Nothing can impede business expansion more than having to acquire and lay out tons of cash to achieve objectives. This is particularly true for small and medium enterprises that simply don’t have the resources to expend on things like servers and network infrastructure hardware. 

The cloud allows companies to bypass many of these problems by minimising capital expenditures. This is a particularly big selling point for small, rapidly growing companies with their eyes on the future.

Next week we’ll look at the top five reasons companies choose cloud solutions.

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