3. Prospecting customers

Build Your Database

Our most successful Partners build their contact databases of potential customers organically, as opposed to purchasing large lists of data which are often out-of-date and contain irrelevant information.

By continually building your own database overtime you will create an asset that continues to grow in value and can be used for a variety of online and offline marketing campaigns and sales activity.

Free Data

A huge amount of business data is freely available online. Here are some of the best places to find business contact details:

LinkedIn: The world’s largest business network where you are able to search for businesses based on industry, turnover, number of employees and location.

Google: Google Maps collects, stores and publishes details of the majority of UK businesses and makes this data freely available for you to search through.

Company Websites: A wealth of information can be found on company websites, often including the contact details of their top decision makers.

Take Action

Start building your own database of potential customers, either in a spreadsheet or using your CRM. Consider what information you are going to collect and how you are going to search for businesses I.e. specific vertical, number of employees, locality to you.

Move onto Part 4: Outbound Marketing